Via Guy Kawasaki encuentro esta explicación para geeks de qué es el marketing.
I see amongst many geeks a pervasive misunderstanding and consequent distrust of what marketing is, and a failure to recognise that much technology marketing is no longer geek to geek since complex products are increasingly being bought by non-geeks.
Algunas de las frases con las que estoy más de acuerdo:
- Marketing is a conversation, but most people don’t speak geek.
- As the conversations develop, the users comprehend your products better and you better understand their needs.
- Reductive marketing that simplifies ideas does not undersell your complex creation.
- Think of the “product” in terms of what most people will be happy doing with it and not in the myriad possibilities it offers.